Know the Score
If you don’t know the score you can’t tell the winners from the losers so we’ll start by understanding how many leads are expected from each marketing pillar, per week or month (as appropriate), and then tracking what actually happens.
Conversion rates, sales, cost per lead – and per sale – by marketing pillar, list growth, web visitors, page per visit, pixeled audience size, etc.
Fixing Your Marketing- systematically -one action at a time
Google My Business.
Follow Up processes to ensure your leads are being nurtured systematically
Tools and assets to bring back lost customers, (this is often where the first ‘quick-wins’ come from);
Your marketing assets. We’ll evaluate the fitness for purpose of all your current assets and collateral and fix/improve where appropriate. This will include your website, your brochure, existing ads, business cards etc